Pre-purchase an entire harvest...
As part of our #teachange campaign we are asking for your help to reshape the tea world and support a tea community directly – by pre-purchasing a harvest together.
Between now and the May 16th we’re taking orders for a special 2021 Satemwa spring harvest that will be picked from one field over the next few weeks and crafted into a hand-rolled black tea - just for us.
This is an exclusive and limited harvest, please order now to ensure availability.
What to expect:
A black tea with all the sweet caramels and malty characteristics of Satemwa tea. Expertly hand rolled to bring out the most subtle and elegant flavours. This varietal has been selected and grown for its extraordinary and unique flavour profiles of jasmine and lemon - a combination we can’t wait to try.
This is from the same farm and the same tea makers that bring us some of the finest and most exceptional teas we’ve ever tried – Lost Malawi and Malawi Antlers.
This is the story not just of a very special farm, but of a single field grown with a unique cultivar, and the first groundbreaking harvest.
But we need your help to do this.
All our teas are harvests purchased directly from farms and we ship, pack, warehouse and supply them to you across the world over the coming year. But we have suffered with our friends and customers in hotels, restaurants, cafés and bars across the world facing lockdowns that have closed or vastly reduced their business. Sadly, we find ourselves in a position where we can’t buy as much as tea as we would like to to support our farms.
We have always had to find new ways.
Back in the early years of Rare Tea Company, Henrietta got a contract to supply tea to a major retailer, but she didn’t have the funds to buy the tea. The banks laughed at her. It was during the banking crisis of 2008 and there was no lending to small businesses; crowdfunding wasn’t yet a thing.
Henrietta contacted her best customers (in those early days she knew them all; she used to make up every internet order herself, early adopters will remember her often illegible handwritten notes and hair caught in the packing tape).
You got her through and lent her the money.
Some years later Rare Tea is bigger but still an indomitable independent business. We continue to work direct with farms and to reach out directly to our customers. The incredible success of our autumn Special Himalayan Harvest with Jun Chiyabari proved what we can achieve together.
This direct collaboration between farm, tea company and customer is forging a new model that disrupts the status quo dominated by the big industry players.
7 companies supply around 90% of the tea sold in Europe and North America. That tea passes between them and through many hands before it reaches the consumer. The vast majority of tea communities supplying this tea continue to live in poverty.
It doesn’t have to be this way. Together we can change this.
Please don’t keep this all for yourself, share it wide with friends and family - we’re all in this together!
Included in your box will be a storage tin to keep the tea fresh and a card that tells the story of this tea. The box can be shipped anywhere in the world your loved ones might be, and includes a personalised gift message.