Japanese GenMatcha
Japanese GenMatcha
A truly delicious Japanese green tea with delectable aromas of popcorn.
Our GenMatcha is made from organically grown sencha green tea, combined with toasted Japanese brown rice - ground into a very fine powder for use in a tea latte - served hot or cold.
Tasting Notes
Tasting Notes
Sweetness and umami in perfect balance - with notes of popcorn and cereal milk. Equally good with whole or oat milk, served hot or cold. The natural sweetness of the green tea is intensified in the milk with a gentle, round and very comforting unami finish.
Cost Per Cup
Cost Per Cup
76p per cup based on 2g of tea per 125ml of milk and 1 infusion.
Origin
Origin
Wakohen tea garden, Kagoshima Prefecture, Japan
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Recommended Infusion Guide
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Quantity
Use 2g (2 scoops with a traditional bamboo Chashaku spoon) of matcha per 125ml of hot milk.
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Temperature
For the optimum infusion use milk below 83ยฐC. Using milk above the scalding point will affect the "foaminess" of the product.
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Time
Make a fine paste with 10ml of milk. Add the remaining milk and whisk vigorously in a M or W shape until a fine foam is created.
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Quantity
Use 0.1oz (2 scoops with a traditional bamboo Chashaku spoon) of matcha per 4.5 fl oz of hot milk.
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Temperature
For the optimum infusion use milk below 181ยฐF. Using milk above the scalding point will affect the "foaminess" of the product.
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Time
Make a fine paste with 10ml of milk. Add the remaining milk and whisk vigorously in a M or W shape until a fine foam is created.
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More infusion tips
How to infuse your tea is very personal, and these are just our recommendations based on experience. Please experiment with these variables to your heart's delight. These are our recommendations, not hard and fast rules. The most delicious tea is the one you love.
Our guide uses a standard tea cup size (150ml/5.5 oz) as a measure, please adjust the quantity of leaf accordingly for less or more water. Our whole loose leaves are of such a high quality that you can infuse our teas at least twice, and the second infusion is often better than the first, with different flavours revealed as the leaf softens. If you prefer your tea stronger, add more leaf, donโt leave it for longer (this will just make it bitter).
This can also be enjoyed as an iced tea, using either milk or water.
We recommend whisking to a smooth paste with a little bit of your liquid first, and then topping up with the rest. Full extraction takes about 1 hour, use 4-5g per litre of liquid.
I know, I know, at first we were a bit dubious too. Do we need to grind our tea, or add milk? Aren't the Japanese purists and traditionalists?
Japan does, indeed, place a huge emphasis on tradition, but also innovation. Sumo and Walkmans. Electronics and Zen.
Across Japan matcha has expanded and exploded - from the temple and the interminable geisha ceremony to the coolest street cafes, and is now very much enjoyed with milk and dairy alternatives like oat, nut and and bean.
Wakohen Garden
The garden is on the southern tip of Japan's most southerly Kyushu island. The farm is around 100 hectares and run by Yasuhisa Horiguchi and his family - a great innovator and lover of the soil. Like all our farmers they believe that best soil produces the best tea, that is best for us. They farm under strict organic principles.
However the use of pesticides and herbicides in the growing of tea for matcha is extremely common practice. The shading of the leaf that takes place before harvesting to increase the amino acids, including L-theanine and chlorophyll, enhances the flavour inestimably - but also increases the prevalence of pests.
Horiguchi-san began using natural pests to counter the leaf eaters. Then in 2014 he witnessed a hurricane pass over the tea and found that it removed all the pests and their eggs. He was so inspired that he created his very own machine, using high pressure air and water to remove pests without chemicals. He calls it "the Hurricane King".
They check the tea every day to assess the amount of bugs that eat the pests, against the amounts of pests that eat the leaves. If the bugs that eat the pest out number the pests, then they just let the ecosystem do its thing. When the number of pests that eat the leaves is higher, they use the Hurricane King to clear the leaf.
The result is natural, sustainable and delicious tea.
Here's a short film weโve made to show you how to make Matcha:
Make the most of your matcha:
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Chashaku Matcha Scoop
SHOP NOWAdd a little ceremony to your matcha by using a genuine Japanese matcha scoop to measure your matcha into the bowl.
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Rosemary Wilkinson White Matcha Bowl
SHOP NOWStoneware and white glaze matcha bowl, with a painted indent, handmade in London, UK.
Each bowl has been designed and handmade so you can whisk your lovely, frothy matcha and drink straight from the bowl.
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Chasen Matcha Whisk
SHOP NOWMade out of a single piece of bamboo, this traditional Japanese whisk will allow you to effectively whisk matcha into to the perfect consistency.
Shipping, delivery & more...
Shipping Information
UK Shipping Rates
FREE UK Tracked when you spend ยฃ30 or more
FREE UK Express - Next Day* when you spend ยฃ60 or more
UK Tracked - Two Day Tracked ยฃ3.99
UK Express - Next Day* Tracked ยฃ5.49
UK Express - Next Day* Courier from ยฃ8.49
USA Shipping Rates
FREE DHL Tracked/DHL Plus Tracked when you spend $30 or more
DHL Tracked/Plus Tracked from ยฃ4.99
USPS Priority from ยฃ8.99
FedEx Home Delivery from ยฃ16.99
Europe Shipping Rates
FREE Europe Tracked when you spend ยฃ50 or more
Europe Tracked Delivery from ยฃ4.99
Europe Express Courier from ยฃ21.99
Canadian Shipping Rates*
FREE DHL International Tracked when you spend $40 CAD or more
DHL International Tracked from ยฃ5.99
FedEx Courier Delivery from ยฃ34.99
Worldwide Shipping Rates
FREE Worldwide Tracked when you spend ยฃ50 or more
Worldwide Tracked Delivery from ยฃ5.99
ROW Express Courier from ยฃ20.49
IOSS for EU Orders
Rare Tea Company uses IOSS (Import One Stop Shop) for EU orders placed on the website.ย We have enabled it for all EU orders from 15th February 2023.
How IOSS works and how it is applied on the website.
The IOSS scheme allows us to collect VAT during checkout on your behalf, meaning that no VAT is due when your order is assessed by your local authority.
- If the combined value of the products in your cart are equal to or below โฌ150 (excluding tax), VAT will be included at the point of sale and you should not be charged any fees when your order arrives.*
- Once the โฌ150 threshold is exceeded VAT will be removed from the items in your cart and from this point onwards when your order ships you will be liable for local VAT, duties and import fees.**
To avoid unnecessary import charges, keep your orders under โฌ150 (excluding tax and shipping). Tax is included on all applicable products at Rare Tea - if your order is applicable for IOSS tax will be shown at the checkout.
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Your order confirmation and shipping confirmation emails will also confirm whether your order is valid for IOSS.
As with all complex shipping methods, the IOSS system isn't foolproof, and orders that are valid for IOSS are occasionally incorrectly charged VAT by customs.
If an order shipped via IOSS and that you have paid VAT on does get incorrectly assessed by customs, please don't worry. It's usually just a mistake that can be fixed by contacting customs and explaining that the order shipped via IOSS with VAT already paid.
If this does happen to you then we suggest the following:
- Please contact us before speaking to customs.
- We will double check that the order was valid for IOSS.
- We will provide a VAT receipt and a shipping label as evidence.
- Contact your local customs for assistance, using the shipping label as evidence.
- If all else fails we will attempt to get our shipping provider to investigate, but this process can take a while.
*Please note - this does not include any applicable duty charged when the item is cleared. Within the EU tea is free from duty, but your region might have a different rules for non-tea items such as tins and teaware. Any duty charged is payable by you, the customer before delivery via your local customs authority.
**In special cases where custom fees have been unexpected we have retroactively refunded these in select cases. As of the 15th February 2023 (the start of IOSS) we have discontinued this process.
What is IOSS?
The Import One-Stop Shop (IOSS) is the electronic portal businesses can use since 1 July 2021 to comply with their VAT e-commerce obligations on distance sales of imported goods.
Up until the 1st July 2021, no import VAT has to be paid for commercial goods of a value up to EUR 22. New VAT eCommerce rules abolished this provision as of 1st July 2021. Thus, from 1 July 2021, all commercial goods imported into the EU from a third country or third territory is subject to VAT irrespective of their value.
What is IOSS for?
IOSS allows suppliers and electronic interfaces selling imported goods to buyers in the EU to collect, declare and pay the VAT to the tax authorities, instead of making the buyer pay the VAT at the moment the goods are imported into the EU as it was previously the case (for products over 22 EUR).
What are the advantages of IOSS?
IOSS facilitates the collection, declaration and payment of VAT for sellers making distance sales of imported goods to buyers in the EU. The IOSS also makes the process easier for the buyer, who is only charged at the time of purchase, and therefore does not face any surprise fees when the goods are delivered. If the seller is not registered in the IOSS, the buyer has to pay the VAT and usually a customs clearance fee charged by the transporter.
What countries does IOSS apply to?
IOSS applies to the EU member states of Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
It does not apply to the EEA.
How much tax will I get charged?
Tax will be charged at the base VAT rate of the shipping country.
Full details of IOSS can be found on the European Comission website.
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Send us a message using the form below, or callย +44 (0) 207 681 0115 (9am - 5pm GMT, Monday - Friday).
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